Bajaj Auto

Bajaj Auto is India’s largest and the world’s fourth largest automobile manufacturer based in Pune. This company also has plants in Akurdi, Chakan, Waluj and Pantnagar.

Bajaj Auto is known for manufacturing and exporting motorcycles, motor scooters and auto rickshaw.

Back in the days, they only manufactured scooters but today they make two and three wheelers.

This company has grown tremendously in the last few years when they started manufacturing a few models of motorcycles. Presently it is headed by 1.5 US dollar billionaire Rahul Bajaj.

Company’s Expectations and History
Bajaj Auto was started on November 1945 under the name M/s Bachraj Trading Corporation Limited. They would sell imported two and three wheelers around India and these were costly.

In 1959 they received their long awaited license from the Government to manufacture and publicly sell their own two and three wheelers. Around 10 years later in 1970, Bajaj Auto sold their 100,000th vehicle. This was just the beginning for this Indian company because in 1977, they were able to sell 100,000 vehicles in just one year.

Demand for the vehicles increased and they decided to expand business. Production was started in Waluj in Aurangabad and in 1986 the company sales increased from 100,000 yearly to 500,000. This company’s’ sales records were sky rocketing and in 1995, they hit a record of 10 million sales in a year.

This Automobile company India has proved that growth is possible with determination. Today this company offers its clients with value for money bikes which are selling fast across 50 countries. Presently Bajaj Auto has plans to divide the company into two Bajaj Auto and Bajaj Finance. It is their expectation that the sum of the parts manufactured will be worth more compared to the current whole.

This will be similar to the de- merger of Reliance Industries. Bajaj also acquired 14.5% stakes in the holding company of KTM sports motor cycles AG. These two companies have agreed that KTM will come up with the plan on how to create water cooled 4 stroke engines while Bajaj takes over distribution of all KTM in Indian and South East Asia.

This company has plans to take a major stake in KTM and other take over opportunities. Bajaj’s intention to increase their stake in KTM to 25% was confirmed on January 2008 by their company’s director Rajiv Bajaj. The company is also building a $2500 car which offers a fuel efficiency of 30km/liter.