Magna Steyr India

Ownership and Company Activities
Magna Steyr India is a fully owned subsidiary of Magana Steyr Corporation in Austria, which is 140 years old.

The company has been in existence from 1997. The parent company, Magana Steyr Corporation, are specialists in vehicle engineering and in addition to having offices in India, they also have offices in Hungary, France, Germany, Japan and the U.S.

Magana Steyr Corporation, is also seeking to expand its operations into Korea, China and Eastern Europe.

Magna Steyr India is concerned with the engineering of power train, engine areas, rear axles and gearboxes. They work towards achieving compliance with emission regulations, which is a main part of the Indian market today.

This company is has ventured into auto design as opposed to the auto assembly as many other Indian auto companies have done as the company expertise lies in Product Lifecycle Management and Product Development Management.

Customer Base
The company has over ten customers, who are themselves, huge companies such as Ashok Leyland, Tata Motors, Mahindra and Mahindra, TVS, Carraro and India Scooters India. Magna Steyr has a very unique market, as most of their customers are commercial vehicle manufactures since the makers of passenger cars have their own Research and Development. This however is set to change as more Indian automobile companies are seeking to augment their existing engineering abilities.

The main benefit of this auto motive company to the wider Indian automobile market will be the engineering outsourcing, which still has not caught on in the Indian market. By outsourcing the non-critical Research and Development work, automobile companies will be able to make huge savings.

Additionally, the Indian companies would be able to tap into the international expertise that is with Magna Steyr, thus enabling the Indian automobile market to rise up to meet ever stringent regulations much faster and at a fraction of the cost of development.

As the luxury car market expands in India, this Indian based company will find greater opportunities for itself as customers will being to demand to the same features and benefits found in imported luxury cars in their own home grown cars. Magna Steyr will be able to provide a quick and efficient avenue of helping Indian automobile companies achieve this goal.

Already the company is contract assembling for BMW and Audi, from conceptualisation to production. This company is also venturing into bus design to ensure better safety standards for buses in the eventuality that a bus rolls over. They will be involved in the developing safety standards that comply with rules and regulations set the government.