Toyota Kirloskar Motors

Ownership and Business Philosophy

Toyota Kirloskar Motor was established in October 1997 as a joint venture between Toyota Motor Corporation of Japan and Kirloskar Group of India.

The company has two offices, one in Ne Delhi and the other in Bangalore. Toyota Kirloskar Motors have adopted the unique approach to business found at Toyota Motor Corporation Japan.

However, this is only to be expected as Toyota Motor Corporation Japan has a controlling interest of 89% and Kirloskar Group of India has 11% equity holding.

The fundamental concept is to create long term business growth. All employees are expected to participate in this by identifying and then analysing problems; to move forward by challenging their thinking and conventional attitudes and to improve together through teamwork.

Toyota Kirloskar Motor attributes their growth in this highly competitive automobile industry in India to putting the customer first. This has been an integral part of the company’s business philosophy. They seek to drive growth by providing quality products at reasonable prices while remaining responsive to changing customer needs.

This is another central pillar of Toyota Kirlskar Motor’s business philosophy. By doing this Toyota Kirlskar Motor’s firmly believes that the success of this venture depends on providing high quality products and services to customers through the efforts of its team members.

Following the 1992, Rio 'Earth Summit, Toyota Japan developed The Toyota Guiding Principles, to ensure clarity in for the organisation towards sustainable development. By adopting this framework, Toyota Kirlskar Motor enables employees to respond as a team to the constant challenges of balancing the need for increased automobile business with environmental issues that impact everyone.

New Manufacturing Plant
This business philosophy appears to have worked for Toyota Kirloskar Motor Private Limited, as they have already started construction of their second manufacturing plant, in July 2008. This new plant is located in Karnataka, in Southern India and completion is expected to be in two years time.

The plant is expected to have a production capacity of 100,000 cars annually, when it opens in 2010, thus increasing Toyota Kirloskar Motor’s stature as a leading Toyota Kirloskar Motor India.

At the moment, Toyota Kirloskar Motor Private Limited, produce the Innova minivan series, with 52,000 units produced in 2007, which is an 18% increase from the previous year. This automobile company also produce the Toyota Corolla. Other popular Toyota’s are the Innova, Prado, Camry. This is one of the best automobile companies in India.