Market Research Courses

Market research refers to the collection of appropriate information in an organized way about the market and its customers. Market research is a very significant element of any business strategy.

Gathering information and knowing about the changing trends, customer requirements, geographical location and effectiveness of marketing is ideal prior to starting a business.

There are various techniques such as risk analysis, research advertising, customer analysis, product research, and more.

Various instruments such as group discussion survey and questionnaires also help in market research.

Owing to stiff competition, hiring talented market researches has become inevitable.

There are enough institutions in India offering market research courses and students having the ability of coordinating and interacting with people can build a good career in this field.

Course Details

In India, best market research courses are offered by many management institutes. These courses are offered at (BBA) undergraduate, (MBA) postgraduate degree and diploma levels.

The UG courses eligibility is passing in any discipline at10+2 level, but, for the PG degree and diploma courses, students must have cleared graduation from any recognized University or institute in the relevant field.

Institutes

The prominent institutes offering relevant market research courses in India are IIMs Ahmedabad, Kolkatta, Bangalore, Indore and Lucknow, Apeejay School of Marketing, Delhi, S. P Jain Institute of Management and Research, R.A.

Podar Institute of Management (Jaipur), Jamnalal Bajaj Institute of Management Studies, and more.

Career Prospects

Students seeking market research as career have many job opportunities.

After the completion of market research courses, they can join as a market research manager, market research director, market analyst or market research supervisor, depending on their skills.

Remuneration

Initially, market researchers can earn an income between Rs10000 to Rs12000/month, but after gaining an experience of two or three years, they can reach around Rs.28000 to 25000/month. Experienced market researchers earn big amounts in this field.